Anyone familiar with Joanna Penn’s blog – The Creative Penn – will know what an excellent resource it is for writers, particularly on marketing, where she regularly offers no-nonsense advice that actually works.

When I heard she was writing a book on marketing, I was eager to see what she would come up with, and managed to wangle an advance copy.

How To Market A Book is a comprehensive guide to book marketing, with a much wider scope than something like my own Let’s Get Visible. I can see it being particularly useful for those who are struggling to get to grips with marketing (or to fit it into their busy schedule), but I think everyone could get something from it (including traditionally published authors).

The book takes a holistic approach, covering short term marketing like book reviews and ad sites, as well as longer term marketing like author…